The World Wide Web Consortium (otherwise known as W3C) is an International community that is comprised of both public and private organisations which within them contain varying staff that work towards the development of standards to be used on the World Wide Web. Their goal is to guide the Web towards its greatest and fullest potential, the use of their created standards also has a beneficial side effect for the hardware manufacturers/software developers which utilise their standards as it acts as assurance that their creation will work with the most new and relevant technologies within Web. For example a website that has been validated by the W3C is essentially a guarantee that the website itself will work on any browser available and all operating systems.
Other benefits of the W3C for the standards include. Accessibility of a website on different devices including through browsers which are using alternative outputs (such as vocal information). A website that is within the regulations of the W3C will actually be able to load faster as the algorithm would have an easier time recognising all of the information across different browsers. Any websites which are compliant to the standards are also indexed more accurately by the different search engines since with the coding being up to the W3C standards a search engine won’t have to struggle to correctly interpret the coding.